Hey, I’m Sarah Smyth!
Hey there! I’m Sarah Smyth - founder, creative mind, and head gal behind Raw & Rebellious. I started R&R in 2016 from the floor of my college apartment as a fun, scrappy way to make some extra cash. Thanks to the unwavering support of my family, friends, and the early community who believed in us, what began as a side hustle quickly grew into a full-time job, and a full-blown lifestyle brand.
A little about me: I grew up in Madison, Alabama, with two adventurous, travel-loving parents and my younger brother, Ethan. I’m beyond grateful for my family and credit so much of who I am - and what I’ve built - to their love and encouragement. I graduated from Auburn University in 2017 with a double major in Rehab & Disability Studies and Spanish, originally planning to become a bilingual occupational therapist. But, as life would have it, after a summer of backpacking through Europe, I realized I had a different calling - and I chose to pursue Raw & Rebellious full time.
For the first five years, handmade jewelry was the heart of the business. But after moving to Colorado and reconnecting with nature, I found a new side of myself - one drawn to creativity, connection, and living fully in alignment. That shift inspired me to expand and evolve the brand alongside my own growth. I’m a passionate, curious, all-in kind of person- a true enneagram 7. I live for spontaneous adventures, mid week ski days, sleeping under the stars, deep conversations, and the magic of building authentic community. I’ve fallen in love with art, photography, spirituality, travel, the outdoors, mindfulness, and all the little things that make life feel full. And because R&R has always been an extension of me, it’s only natural that it’s evolved, too.
Raw & Rebellious has become more than just a brand - it’s a way of life. A space for creativity, self-expression, and authentic connection. What started with jewelry has now grown into something much bigger: apparel, hats, custom merch, prints, shoes, collaborations, a podcast, a YouTube channel, hosted retreats and international trips. We’ve launched things like Rebellious Ski Club, Surf Club, DBU, print collections, western wear - and we’re just getting started.
What’s next? Honestly, I’m not totally sure - and that’s part of the magic. What I do know is that I’m beyond grateful you’re here. Whether you’ve been with us from the beginning or just stumbled upon this page, welcome. I hope you find something here that makes you feel inspired, empowered, and at home.
